February 2022

From listening to interpretation

#poster #thumbnail #visual identity

I made the poster for a symposium organized by the ACF-VD on the question of interpretation and the place of psychoanalysis in today’s society, in partnership with the Sauramps bookstores.

The association contacted the artist Pablo Reinoso to use a photograph of his work Interprétation renversante1 as a basis for the poster.

Interprétation Renversante by Pablo Reinoso
Pablo Reinoso’s Interprétation Renversante: an armchair and a bench on a floor, with the bench tilted, leaning against a white wall

I made a poster, as well as a “back-side” version, containing an explanation motivating the symposium called argument.

affiche
Affiche annonçant le colloque
argument
Verso de l’affiche, avec argument

Management of registrations is done via HelloAsso. This platform allows the personalization of the page of the event through the setting on line of a banner and a thumbnail. I also made these two additional graphic resources.

bannière
Bannière reprenant le titre et une partie de l’œuvre
miniature
Miniature reprenant l’œuvre, le titre et la date du colloque
The event page on helloasso.com
Screenshot of the helloasso website, with the banner visible at the top of the page
HelloAsso page
helloasso.com

The poster was distributed by mail via ECF Messager, the official mailing list of the École de la Cause freudienne.

Sur la newsletter
Capture du mail de l’ECF messager, affichant l’affiche en tête
On ACF-VD’s site
acfvoiedomitienne.fr

Footnotes

  1. lit. “Reversing Interpretation” ↩︎

    ↑

made with

  • Photoshop
  • GIMP